TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces a new NIL (Name, Image, Likeness) platform, TRUE U, for junior golfers, collegiate golfers, and collegiate coaches. TRUE will offer 96 total NIL deals to junior golfers (48 boys and 48 girls) who participate in College Golf Experience (CGX) Tournament Preview Camps and have the best finish at the corresponding tournament or qualifier.

As a tournament-within-a-tournament, one boy and one girl winner from each event will receive a one-year NIL deal with TRUE that nets them a $400 package including $100 cash plus a $300 gift card to truelinkswear.com.

As part of the partnership, CGX, the leading educational golf camp company exclusively endorsed by the Golf Coaches Association of America (GCAA), has designated TRUE as its official footwear provider of all Tournament Preview Camps. TRUE officials will work hand-in-hand with CGX to further develop the TRUE U program.

Jason Moore, founder and CEO of TRUE linkswear, sees a tremendous upside. “We are always talking about how to support the future of golf, because the next generation of players is important to us,” says Moore.

“We represent a lot of things that today’s youth want to experience, as far as culture and the form of golf that we believe in. And for us, it’s just a natural partnership to get our brand out there and support junior golfers and collegiate programs. It’s all such a cool idea. Having played competitively since I was a little kid, I wish this type of program existed back then – to be able to represent a brand, get some product, and even get paid to help support and endorse a brand. And TRUE is already strong with younger demographics.”

CGX will provide visibility of the TRUE U NIL platform at camps, via email, and on social media. And the program will get continued support from the TRUE TOUR team which includes Tour pros Ryan Moore, Chris Kirk, Joel Dahmen and Mark Hubbard.

“CGX is honored to be a pillar of TRUE’s NIL initiative, which provides incentives for junior golfers who participate in tournament preview camps and the corresponding tournaments. Preview Camps, where players experience their practice rounds with college coaches, can be invaluable to a junior golfer’s on-course development,” says Joshua Jacobs, Founder and CEO of CGX. “NIL has the opportunity to unite players, families and brands; and right now, its integration into junior golf is only scratching the surface.”

Also, as part of the TRUE U program, CGX will initially identify 10 collegiate coaches to be official ambassadors of the brand. Coaches who demonstrate the TRUE ethos on and off the course, and help athletes excel as chosen by TRUE, will receive cash compensation, multiple pairs of TRUE shoes, and a percentage off retail pricing for their collegiate team members to purchase from truelinkswear.com.

“Partnering with TRUE – given its story and trajectory – is a great fit for us,” says Jacobs. “When you couple Ryan Moore’s storied amateur and professional career and his brother Jason’s brand and style vision, it’s a recipe for success.”

To find a Tournament Preview Camp near you, visit collegegolfx.com/camps